# Perplexity SEO: How to Get Cited by Perplexity | WebPossible

> Perplexity is an answer engine that cites its sources inline. How it chooses what to cite, and how to become one of the sources it links in its answers.

Source: https://webpossible.com/perplexity-seo/
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# Perplexity SEO

Perplexity is unusual among AI engines: it shows its sources, inline, every time. That makes getting cited both measurable and winnable. Here is how it chooses, and how to be chosen.

[Get the AEO / GEO checklist](/resources/aeo-geo-audit-checklist/)

Perplexity runs a live search for most questions, writes an answer, and cites the sources it used right in the response. Because it shows its work, the path to visibility is clear: be a page Perplexity can find, parse, and trust enough to put its name next to.

That makes it one of the more tractable engines to optimize for. The fundamentals are the same as [AI search optimization](/ai-search-optimization/) generally, with extra weight on live findability and clean, answer-first pages.

## How to earn a Perplexity citation

-   Be findable for the query in live search, the same crawlability and authority basics as ever
-   Answer the question directly and early, so the relevant passage is obvious
-   Keep facts specific and consistent, since Perplexity is choosing sources it can stand behind
-   Add original information that makes you worth citing over the consensus
-   Make the page easy to parse with clean structure, [schema](/structured-data-for-ai/), and a markdown version

Optimizing for other engines too? See [ChatGPT SEO](/chatgpt-seo/) and [Google AI Overviews](/google-ai-overviews/).

## Perplexity SEO, answered

How does Perplexity choose its sources?

Perplexity runs a live search for most queries, then writes an answer and cites the sources it used inline. It favors pages that are relevant, easy to parse, and trustworthy enough to stand behind a citation. Because it shows its sources, clean and authoritative pages that directly answer the query are well placed to be cited.

How do I get cited by Perplexity?

Be genuinely findable for the query, answer it directly and early on the page, keep your facts consistent and specific, and make the page easy to parse with clean structure and a markdown version. Original information helps, because Perplexity is assembling an answer and prefers sources that add something.

Is Perplexity SEO different from regular AI search optimization?

It is the same fundamentals tuned to one engine. Because Perplexity leans heavily on live search and shows citations, real-time findability and clean, answer-first pages matter even more than for engines that rely mostly on training data.

[Run the checklist](/resources/aeo-geo-audit-checklist/)