Funeral Home Market Report: Macomb County, MI
32 funeral homes, 1,589 Google reviews, and a 4.62 average rating. A trust-driven market where reputation compounds — here's what the data shows.
Market snapshot
Data: Google Places API & US Census Bureau · Updated 2026-03-28Top funeral homess by Google reviews
Ranked by review count. Ratings and review counts from Google as of 2026-03-28.
| # | Business | City | Rating | Reviews |
|---|---|---|---|---|
| 1 | Kaul Funeral Home | Clinton Township | 4.8 | 138 |
| 2 | Kaul Funeral Home | St Clair Shores | 4.7 | 129 |
| 3 | Bagnasco & Calcaterra - Sterling Heights | Sterling Heights | 4.9 | 128 |
| 4 | Kaul Funeral Home | Roseville | 4.9 | 103 |
| 5 | Harold W Vick Funeral Home | Mt Clemens | 4.9 | 101 |
| 6 | Resurrection Funeral Home | Clinton Township | 4.8 | 94 |
| 7 | D.S. Temrowski and Sons Funeral Home | Warren | 4.9 | 78 |
| 8 | Wujek Calcaterra & Sons | Shelby Township | 4.6 | 66 |
| 9 | Wasik Funeral Home | Shelby Twp | 4.8 | 62 |
| 10 | Lee-Ellena Funeral Home | Macomb | 4.3 | 61 |
| 11 | Faulmann & Walsh Golden Rule Funeral Home | Fraser | 4.9 | 57 |
| 12 | Wujek Calcaterra & Sons Inc | Sterling Heights | 4.8 | 48 |
| 13 | Lincoln Memorial Park Cemetery And Crematorium | Clinton Township | 3.6 | 45 |
| 14 | Verheyden Funeral Home | Clinton Township | 4.7 | 44 |
| 15 | Wasik Funeral Home | New Baltimore | 4.5 | 40 |
Funeral Homess by city
How providers are distributed across Macomb County.
| City | Count | Avg rating | Total reviews |
|---|---|---|---|
| Warren | 8 | 4.6 | 237 |
| Clinton Township | 5 | 4.5 | 339 |
| Mt Clemens | 4 | 4.5 | 139 |
| Sterling Heights | 3 | 4.7 | 216 |
| St Clair Shores | 2 | 4.6 | 160 |
| Roseville | 2 | 5 | 134 |
| Shelby Township | 2 | 4.8 | 103 |
| Macomb | 2 | 4.7 | 85 |
| Shelby Twp | 1 | 4.8 | 62 |
| Fraser | 1 | 4.9 | 57 |
| New Baltimore | 1 | 4.5 | 40 |
| New Haven | 1 | 4.5 | 17 |
Market analysis
Geographic concentration
Warren leads with 8 funeral homes, followed by Clinton Township (5) and Mt Clemens (4). Sterling Heights has only 3 despite being the county's largest city. Northern Macomb — Macomb Township, Shelby Township, New Baltimore — is lightly served relative to its growing population.
Rating landscape
The average rating is 4.62 — lower than most service industries in the county, reflecting the emotional stakes of the business. Several providers sit below 4.5 stars, which is unusually visible in a trust-driven category. Kaul Funeral Home operates 3 locations and holds 23% of all reviews in the county, creating a multi-location brand advantage that's hard to replicate.
Demographics
Market gaps
- Sterling Heights has only 3 funeral homes for 134,000+ residents — the lowest density of any major Macomb city
- Shelby Township and Macomb Township have 2–3 providers each despite rapid population growth in the northern corridor
- Most funeral homes have fewer than 50 Google reviews — well below the threshold that builds trust in search
- Few providers have complete GBP profiles with service menus, pricing transparency, or virtual tour links
What this data means for your funeral home
Funeral home selection is one of the most trust-sensitive decisions families make. The data shows exactly what builds that trust online — and where most providers fall short.
Reviews matter more here than almost any other industry
When a family searches "funeral home near me" during the hardest week of their lives, they're looking for reassurance. The average funeral home in Macomb County has just 50 Google reviews. Kaul's 3 locations combine for 370 reviews across the county — that's not an accident, it's a system. Providers with fewer than 30 reviews are effectively invisible for the searches that matter most, because Google defaults to the providers it trusts.
A 4.62 average rating means bad experiences are visible
Unlike med spas or dentists where the county average is 4.7+, funeral homes average 4.62. In a category where families are emotionally vulnerable, even a few negative reviews carry disproportionate weight. The providers winning in this market aren't just collecting reviews — they're responding to every one, including the negative ones, with empathy and specifics. That response pattern builds more trust than the rating itself.
Multi-location brands dominate — but independents have openings
Kaul (3 locations, Dignity Memorial network) and Bagnasco & Calcaterra (multi-location family brand) lead the county. But independent funeral homes that serve a specific community well — like Harold W Vick in Mt Clemens (101 reviews, 4.9 stars) — prove that local trust can compete with corporate scale. The key is being the clearly visible, well-reviewed option in your immediate area.
Northern Macomb is underserved and growing fast
Macomb Township, Shelby Township, and New Baltimore have a combined population over 150,000 but only a handful of funeral homes. Families in these areas are driving south to Warren or Clinton Township for services. A provider with strong visibility in the northern corridor has a geographic advantage that's difficult to compete away.
How we help funeral homes build lasting visibility
We run local SEO and Google Business Profile optimization for funeral homes. Every piece of the strategy is built around how families actually search when they need you — with the sensitivity and accuracy this industry demands.