Insights
Field notes on making brands legible to AI. No hype, no recycled takes. What is actually working, what is still a bet, and why.
How to optimize your content for AI search
Five concrete changes to how you write and structure a page that change whether AI can parse you, trust you, and cite you.
The agentic commerce stack: ACP, AP2, and MCP, explained
A plain-language map of the three protocols that let an AI agent buy on a customer's behalf, and what to do about them now.
AI visibility is the new rankings: what to measure
When the decision happens inside an AI answer, traffic goes half-blind. The four metrics that replace rankings and sessions.
Is anyone actually reading your llms.txt?
The honest data on llms.txt adoption, why most crawlers still skip it, and the real reasons to ship one anyway.
AEO vs GEO vs AI SEO: stop arguing about the acronyms
Three terms, one job. Here is what each actually means, where they diverge, and why you build for all of them at once.