Make your brand legible to AI
AI agents and answer engines now decide what gets found, cited, and bought. We engineer ecommerce and service-business sites so the machines reading the web on your customers’ behalf can understand you, trust you, and act on you. Free guides, free tools, and the reference implementation to copy.
This site is the reference implementation: clean llms.txt, full structured data, a markdown twin of every page, and a public scorecard of our own machine layer.
The shift
Search is becoming a conversation you are not in
Your buyers ask an AI before they ask Google. The AI reads the web, picks a few sources it trusts, and answers. If it cannot parse you, verify you, or act on you, you are invisible in the place the decision now happens.
Get cited in AI answers
Be the source ChatGPT, Perplexity, and Google AI Overviews quote, through AEO, GEO, structured data, and entity consistency.
AI search optimizationBe callable, not just readable
Let agents act on your site instead of scraping it, with llms.txt, the Model Context Protocol, and agentic commerce rails.
What is agent legibilityMeasure citations, not clicks
Track how often AI names you, for which prompts, against which competitors. AI visibility is the scoreboard that replaces sessions.
AI visibilityStart here
The field, mapped
Free, in-depth guides to every layer of getting found by AI. No gate, no fluff.
AI Search Optimization
The umbrella, and the five layers of visibility.
Read →Generative Engine Optimization
Getting pulled into the answer a model writes.
Read →Answer Engine Optimization
Being the direct answer to the question.
Read →ChatGPT SEO
How to get surfaced inside ChatGPT.
Read →llms.txt
The clean map you hand to agents.
Read →Structured Data for AI
Schema that tells machines what you are.
Read →Model Context Protocol
Let agents call your site, not scrape it.
Read →Agentic Commerce
When the shopper is an AI agent.
Read →Two buyers, two playbooks
Built for where AI search hits hardest
Ecommerce
AI shopping agents are starting to compare products, read reviews, and check out on a buyer's behalf. If your catalog, pricing, and policies are not machine-readable, the agent skips you. We cover agentic commerce, AI shopping agents, and the protocols that make a store buyable by software.
For ecommerceService businesses
When someone asks an assistant for a recommendation, you want to be the answer it gives and the booking it makes. That takes clear entity signals, structured capabilities, and a site an agent can act on. See the service-business playbook.
For service businessesProof, not promises
This site is the reference implementation
We refuse to sell agent legibility from a site that is not agent-legible. Everything we recommend ships here first, in the open.
Free tools
Use the same assets we use on client work.