HVAC Market Report: Macomb County, MI
81 HVAC companies, 35,726 Google reviews, and a 4.81 average rating. A market dominated by a few review giants — here's what the data reveals.
Market snapshot
Data: Google Places API & US Census Bureau · Updated 2026-03-20Top hvacs by Google reviews
Ranked by review count. Ratings and review counts from Google as of 2026-03-20.
| # | Business | City | Rating | Reviews |
|---|---|---|---|---|
| 1 | Randazzo Heating & Cooling | Macomb | 4.9 | 9,163 |
| 2 | C & C Heating & Air Conditioning | Roseville | 4.9 | 6,977 |
| 3 | FLAME Heating, Cooling, Plumbing, Electrical | Warren | 4.7 | 3,472 |
| 4 | Great Dane Heating, Cooling, Electrical, & Plumbing | Clinton Township | 4.8 | 3,241 |
| 5 | 911 Mechanical Heating-Cooling-Plumbing | Macomb | 4.8 | 1,028 |
| 6 | Briarwood Heating & Cooling | Rochester Hills | 4.9 | 640 |
| 7 | Aladdin Heating & Cooling | Warren | 4.7 | 561 |
| 8 | Comfort-Temp Heating & Cooling | Clinton Township | 4.9 | 544 |
| 9 | Finzel's Heating and Cooling | Clinton Township | 4.9 | 519 |
| 10 | A & C Heating & Cooling | New Baltimore | 4.9 | 513 |
| 11 | McCarver Mechanical Heating & Cooling | Warren | 4.9 | 457 |
| 12 | North Wind Heating & Air Conditioning, Inc. | Clinton Township | 4.9 | 443 |
| 13 | Askar Heating and Cooling, LLC | Macomb | 4.9 | 437 |
| 14 | Apollo Heating & Cooling | St Clair Shores | 4.9 | 388 |
| 15 | A Plus Heating and Cooling, Inc. | Sterling Heights | 4.9 | 376 |
HVACs by city
How providers are distributed across Macomb County.
| City | Count | Avg rating | Total reviews |
|---|---|---|---|
| Warren | 13 | 4.8 | 5,530 |
| Clinton Township | 12 | 4.9 | 5,318 |
| Sterling Heights | 12 | 4.7 | 1,625 |
| Macomb | 9 | 4.9 | 11,211 |
| Shelby Township | 8 | 4.7 | 756 |
| Roseville | 7 | 4.9 | 7,188 |
| Chesterfield | 3 | 5 | 428 |
| Mt Clemens | 3 | 4.6 | 207 |
| Rochester Hills | 2 | 4.9 | 909 |
| New Baltimore | 2 | 4.8 | 635 |
| St Clair Shores | 2 | 4.8 | 647 |
| Harrison Township | 2 | 5 | 90 |
| Harper Woods | 1 | 4.9 | 341 |
| Utica | 1 | 4.5 | 283 |
| Center Line | 1 | 4.9 | 204 |
| Troy | 1 | 4.6 | 169 |
| Washington | 1 | 4.9 | 115 |
| Fraser | 1 | 4.8 | 70 |
Market analysis
Geographic concentration
Warren (13), Clinton Township (12), and Sterling Heights (12) together account for nearly half of all HVAC companies in the county. Macomb Township (9) and Shelby Township (8) round out the top five. The distribution broadly tracks population density, but the competitive intensity varies dramatically — top providers in Warren face 12 local competitors while smaller cities may have just 2-3.
Rating landscape
The HVAC market has the highest review volume per business (441 avg) of any vertical in Macomb County. Randazzo Heating & Cooling dominates with 9,163 reviews — more than 25% of all HVAC reviews in the county from a single company. C & C Heating & Air Conditioning adds another 6,977. These two companies alone hold 45% of all reviews, creating a massive barrier for smaller operators.
Demographics
Market gaps
- Randazzo (9,163 reviews) and C & C (6,977 reviews) together hold 45% of all HVAC reviews in the county — the most concentrated review dominance of any vertical
- Shelby Township has only 8 HVAC companies despite being one of the county's largest cities by population
- Most smaller HVAC companies have under 200 reviews, making them virtually invisible against the top 5 providers
- Few HVAC companies leverage seasonal content or emergency-specific GBP posts despite the cyclical nature of demand
What this data means for your HVAC company
HVAC is a market where timing is everything — homeowners search when their system breaks. The data shows who's capturing those high-intent moments and who's being skipped over.
Two companies own nearly half the reviews — but there's still room
Randazzo (9,163 reviews) and C & C (6,977 reviews) together hold 45% of all HVAC reviews in Macomb County. That concentration sounds unbeatable, but HVAC is hyperlocal — a homeowner in Shelby Township wants a company that serves Shelby Township specifically. The map pack prioritizes proximity. If you dominate your immediate service area with reviews, content, and GBP activity, you can outrank the giants for local searches even with fewer total reviews.
441 average reviews sets a high bar — but most companies are nowhere close
The 441 average is inflated by the top players. Strip out the top 5 and the median drops dramatically. That means mid-tier HVAC companies with 100-300 reviews are competing against each other — not against Randazzo. The real competition is the other 70+ companies in your tier. Getting to 500 reviews would put you in elite company and dramatically change your map pack visibility.
Seasonal content is a missed opportunity across the board
HVAC demand spikes in June-August (AC) and November-February (heating). Yet almost no HVAC companies in Macomb County post seasonal GBP updates, publish furnace maintenance guides in October, or create AC emergency pages before summer. The companies that align their content calendar with the HVAC demand cycle capture search traffic exactly when homeowners are ready to buy.
Emergency searches are the highest-value traffic — and most companies ignore them
"AC not working," "furnace repair near me," and "emergency HVAC" are the searches that convert same-day. Most HVAC companies in the county have no dedicated emergency landing pages and don't mention 24/7 service in their GBP. FLAME Heating Cooling Plumbing Electrical (3,472 reviews) captures multi-trade searches, but few others are targeting the emergency segment specifically.
How we help HVAC companies dominate local search
We build local visibility systems for HVAC companies — optimized for the way homeowners actually search when their furnace dies at 2 AM or their AC quits in July.