AI visibility tracker
You cannot improve what you do not measure. This template turns AI visibility from a vague worry into a weekly habit: your prompts, the assistants, and whether you show up.
The template
Copy this into a spreadsheet. One row per prompt per run.
date,prompt,assistant,cited (y/n),position,competitors mentioned,sentiment,notes
2026-06-10,best running shoes for flat feet,ChatGPT,n,,BrandA; BrandB,,not mentioned
2026-06-10,best running shoes for flat feet,Perplexity,y,2,BrandA,positive,cited our guide
2026-06-10,X vs Y for small teams,ChatGPT,y,1,Y,neutral,listed first
2026-06-10,how do I solve [problem],Gemini,n,,BrandC,,recommended competitorWhat each column tells you
| Column | Why it is there |
|---|---|
| cited (y/n) | Your raw citation rate, the simplest signal |
| position | Being named first is not the same as being a footnote |
| competitors mentioned | Your share of voice, the metric that drives action |
| sentiment | Being named badly is not a win |
| notes | The why: which page got cited, what the AI said |
Run it weekly, watch the trend in your share of voice, and treat every prompt where a competitor beats you as a content or structure gap to close. For the full method, read AI visibility, and when manual gets heavy, see AI visibility tools.
Using the tracker
How do I use the AI visibility tracker?
Copy the CSV into a spreadsheet. List the prompts your buyers actually use, then once a week run each prompt through the assistants you care about and record whether you were cited, where you appeared, who else was mentioned, and the sentiment. Over a few weeks you will see your share of voice and whether it is moving.
Which prompts should I track?
The questions that come right before someone chooses a provider or product like yours. Mix category questions (best X for Y), comparison questions (X vs Z), and problem questions (how do I solve Y). Avoid prompts that just contain your brand name, since those are easy mode and tell you little.
How often should I run it?
Weekly is a good cadence to start. AI answers shift, so a single reading is noise. What matters is the trend in your share of voice across runs. Once the manual version gets heavy, a dedicated AI visibility tool can automate it.