Lead Qualification Scorecard
Score any lead in 60 seconds. Rate 6 criteria, get an instant qualification level. Know exactly which leads deserve your time.
Score this lead
Rate each criterion from 1 (worst) to 5 (best). The scorecard weights each factor by importance.
How lead scoring works
Lead scoring assigns a numerical value to each lead based on how likely they are to buy. Instead of treating every lead the same, you prioritize the ones most likely to close — and nurture the rest.
The 6 criteria explained
- Budget fit (weight: 2x): Can they afford your service? A lead with no budget is a conversation, not a sale.
- Authority (weight: 2x): Are you talking to the decision-maker? Gatekeepers slow deals.
- Need/urgency (weight: 3x): The strongest signal. An urgent problem means fast close. "Just browsing" means nurture.
- Timeline (weight: 2x): When do they need a solution? This week vs. next quarter changes everything.
- Fit (weight: 2x): Is this your ideal customer? Right industry, right size, right location?
- Engagement (weight: 1x): How interested are they? Multiple touchpoints signal genuine intent.