Roofing Market Report: Macomb County, MI
71 roofing companies, 7,546 Google reviews, and a 4.57 average rating. A fragmented market where review leaders are pulling away — here's the breakdown.
Market snapshot
Data: Google Places API & US Census Bureau · Updated 2026-03-20Top roofings by Google reviews
Ranked by review count. Ratings and review counts from Google as of 2026-03-20.
| # | Business | City | Rating | Reviews |
|---|---|---|---|---|
| 1 | Four Seasons Kanga Roof | Roseville | 4.8 | 977 |
| 2 | Schoenherr Roofing | Romeo | 4.8 | 745 |
| 3 | Paramount Roofing | Romeo | 4.9 | 489 |
| 4 | Rock Solid Exteriors Roofing, Siding & Concrete | Clinton Township | 4.3 | 454 |
| 5 | L&S Home Improvements | Warren | 4.9 | 311 |
| 6 | Erie Home | Troy | 4.3 | 297 |
| 7 | Sargent Roofing | Clinton Township | 5 | 272 |
| 8 | Ridgecon | Roofing Above All | Shelby Township | 4.9 | 264 |
| 9 | J Taylor Construction | 47790 Robin St | 5 | 230 |
| 10 | Bella's Roofing | Sterling Heights | 4.9 | 211 |
| 11 | JNR Roofing | Chesterfield | 4.9 | 191 |
| 12 | Premier Roofing | Fraser | 4.6 | 187 |
| 13 | Shelby Construction Services Roofing Siding Windows | Clinton Township | 4.7 | 180 |
| 14 | The Roof Resource | Sterling Heights | 4.8 | 166 |
| 15 | Exterior Renovations, LLC | Clinton Township | 4.9 | 143 |
Roofings by city
How providers are distributed across Macomb County.
| City | Count | Avg rating | Total reviews |
|---|---|---|---|
| Shelby Township | 12 | 4.6 | 772 |
| Clinton Township | 9 | 4.8 | 1,211 |
| Sterling Heights | 9 | 5 | 598 |
| Warren | 8 | 4.3 | 596 |
| Macomb | 5 | 4.7 | 259 |
| Mt Clemens | 5 | 2.7 | 158 |
| Fraser | 4 | 4.9 | 326 |
| Roseville | 3 | 4.7 | 1,028 |
| Chesterfield | 3 | 4.9 | 363 |
| Harrison Township | 3 | 4.5 | 75 |
| Romeo | 2 | 4.9 | 1,234 |
| Troy | 2 | 4.6 | 350 |
| St Clair Shores | 2 | 5 | 225 |
| 47790 Robin St | 1 | 5 | 230 |
| Madison Heights | 1 | 5 | 90 |
| Richmond | 1 | 4.9 | 30 |
| New Haven | 1 | 5 | 1 |
Market analysis
Geographic concentration
Shelby Township leads with 12 roofing companies — 17% of the county total. Clinton Township (9), Sterling Heights (9), and Warren (8) follow. Romeo, a much smaller community, has a notable cluster of roofers (including two of the top 3 by reviews), likely due to proximity to new construction in northern Macomb.
Rating landscape
At 4.57, roofing has the lowest average rating of any vertical we've analyzed in Macomb County. This reflects the nature of the industry — roofing generates more complaints and insurance-related disputes than healthcare or personal services. With just 106 average reviews per company, there's significant room for any roofer to differentiate through consistent review generation. Paramount Roofing (4.9, 489 reviews) shows what's possible.
Demographics
Market gaps
- Four Seasons Kanga Roof (977 reviews) and Schoenherr Roofing (745 reviews) lead, but neither cracks 1,000 — the review ceiling is low compared to HVAC or dental
- Macomb Township has only 5 roofing companies despite being one of the county's fastest-growing communities with new construction
- The 4.57 average rating is the lowest of any vertical in the county, meaning a 4.8+ roofer immediately stands out
- Very few roofing companies have GBP listings with photos of completed projects, insurance certifications, or financing information
What this data means for your roofing company
Roofing is a high-ticket, low-frequency purchase — homeowners may hire a roofer once every 15-20 years. When they do search, they're looking for trust signals. The data shows which companies are earning that trust and where the openings are.
106 average reviews is a low bar — and most roofers aren't even there
The average roofing company in Macomb County has just 106 Google reviews. Compare that to HVAC (441) or dental (404). The review landscape in roofing is underdeveloped, which means the opportunity to stand out is larger. A roofer that reaches 300+ reviews would be in the top 5 in the county. A systematic post-job review request process can get you there within 12-18 months.
The 4.57 average is your opening — if your rating is above it
Roofing has the lowest average rating of any vertical in the county. That's partly structural — roof replacements are expensive, insurance claims create friction, and a single unhappy customer can tank a small company's rating. But it also means that a roofing company with a 4.8+ rating immediately looks premium. Paramount Roofing proves this at 4.9 with 489 reviews. If you're above the average, make sure your rating is prominently visible everywhere.
Romeo punches above its weight — new construction drives clustering
Romeo, a small community, is home to two of the top 3 roofing companies by review count (Schoenherr Roofing and Paramount Roofing). Northern Macomb's new construction boom explains this clustering. But most of these companies serve the entire county — meaning roofers in southern cities like Warren, Roseville, and Eastpointe are competing against Romeo-based companies with far more reviews.
Project photos and certifications are missing from most GBP listings
Homeowners hiring a roofer want to see completed work. Yet most roofing company GBP listings in Macomb County have minimal photos, no before/after galleries, and no mention of certifications (GAF Master Elite, CertainTeed SELECT, etc.). These trust signals directly impact click-through rates from search results and conversion rates once someone lands on your profile.
How we help roofing companies win local search
We build local visibility systems for roofing companies — focused on the trust signals homeowners need to see before they pick up the phone for a $10,000+ decision.