WebPossible · Services for software vendors
Answer Engine Optimization for PropTech: Get Cited in 90 Days
Short answer
- $10–12k over 90 days, set by the Audit. Paid in three monthly installments or 50/50, with the scope written against your category's Source Map as of a named edition.
- Four deliverables. Entry into 5 of the top-10 cited sources, extraction-ready comparison and alternatives pages, your company details made identical everywhere, and a before/after citation report.
- Placements are attempted, not guaranteed. The final report shows which landed and which did not, and your public row shows the same numbers.
- The Index never adjusts for who is paying. If your row moves the wrong way, the report says so.
The AI Visibility Sprint is $10–12k over 90 days. The deliverable is written against the Source Map for your category as of a named AI Shortlist Index edition.
That means entry into 5 of the top-10 cited sources, owned pages built to be extracted from, your entity cleaned up everywhere it is read, and a before/after citation report. Answer engine optimization (AEO) is what the industry calls this work. We scope it as a Sprint so it has an end date and a list.
What is the Source Map?
Every Index run stores every cited URL. Those URLs are grouped by domain and by page type: vendor site, review platform, listicle, trade publication, directory, forum, association.
The top 20 per category, by citation count, is the Source Map, published on each category’s sources page, such as the maintenance sources page. In the September 2026 maintenance category, across 25 ChatGPT runs, latchel.com was the most cited domain, followed by propertymeld.com and lula.life.
The Sprint targets that list, and only that list.
What does the Sprint deliver?
Entry into 5 of the top-10 cited sources
Some of the ten are review platforms such as G2 and Capterra, where you control the listing and the job is completeness and category placement. Some are listicles and trade publications where we pitch an editor with your facts, and some are PMS marketplaces where the integration listing is the entry.
Some are forums, where the only honest route is a disclosed answer in a thread a property manager actually asked in. We attempt all ten in priority order. Third-party placement is attempted, not guaranteed, and the final report shows which ones landed and which did not.
Extraction-ready owned pages
Three page types on your domain: you versus each named competitor, alternatives to each incumbent a buyer is leaving, and your category for property managers. For-segment versions follow where the prompts demand them: single-family rental, small multifamily, institutional.
Each page carries the specifics an answer pulls: PMS integrations by name, the portfolio sizes you fit, the pricing model, deployment, and where you do not fit. Structured data goes on every one. The engine-side mechanics are on the blog.
Entity cleanup
Your name, category, one-line description, integrations list and founding facts are made identical across G2, Capterra, LinkedIn, Crunchbase, the PM directories and the PMS marketplaces you are listed in. Aliases get reconciled, because a product name that differs from the company name is a common cause of a missed match.
Where a listing has a paid tier that unlocks the fields we need, you approve the pass-through before we spend it. The entity consistency guide describes the audit we run.
Before/after citation report
Your row at the baseline edition and your row at the first edition after day 90. It covers mention rate per engine, shortlist rank, position score, engine spread and source dependency, plus the list of sources entered.
The same numbers appear on your public row. Today the Index measures ChatGPT and Claude, so the report covers those two unless another engine has started running by the closing edition.
What is not included?
Ads, social, unlimited search work of any kind, Google Business Profile work, press retainers, and anything consumer-facing. If a source on your map requires a paid listing, that cost passes through at cost with your approval, and it is disclosed in the report.
What are the price and terms?
$10–12k, set by the Audit, paid in three monthly installments or 50/50. The SOW names the Index edition the baseline is measured against, lists the ten target sources and the owned pages, and carries the placements-attempted clause in plain words.
An Audit comes first; the Sprint’s scope is the Audit’s 90-day fix. After the Sprint, the Retainer defends whatever position the next edition shows, and category exclusivity is available at the top of that band.
How does it start?
Request an Audit below. If you already have one, book a call and we will send the SOW.
The practice hub has the three products side by side and the firewall that governs all of them. The method behind the Source Map is in the guide to ranking in ChatGPT.
Questions about Answer Engine Optimization for PropTech
What decides whether the Sprint is $10k or $12k?
How many of the top-10 sources are third-party placements we have to pitch versus listings you control, how many owned pages your category needs, and how much entity cleanup is waiting. The Audit sets the number before you sign.
What counts as entry into a source?
Your company appears on the specific page or thread that carries citations in your category, in a way a reader would see. That can be a listing, a mention in a listicle, a directory entry, or a disclosed reply in a forum thread. The report links every one.
Do you write the owned pages?
Yes. We draft the vs, alternatives and for-property-managers pages with your product facts, you approve them, and they publish on your domain. If your team prefers to write, we supply the structure and the facts each page needs and edit what comes back.
What if the Index moves the wrong way during the Sprint?
It gets reported. The before/after citation report shows your row at the baseline edition and at the edition after the Sprint, whichever direction it went. The Index never adjusts for who is paying.
Which engines does the before/after report cover?
Every engine the Index measures at the time. Today that is ChatGPT, captured from its app, and Claude, through the Anthropic API. Perplexity, Gemini and Google AI Overviews join the report from the edition they first run in, and the report says which engines each number covers.
Founder, WebPossible
See why AI does or doesn’t recommend you — $3,500
Seven days. Twenty-five prompts in ChatGPT. The cause behind your row and a 90-day fix. Ryan replies with an agreement and an invoice; no call required.
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