Vendor profile · verified 2026-10-04
Second Nature: Features, Pricing and Integrations
Short answer
- Second Nature sells a fully managed resident benefits package to single-family and small multifamily property managers.
- Residents pay $20 to $80 a month, and the manager is billed on success. The manager's share, minimum portfolio and contract term are not published.
- Its pricing page links AppFolio and Rentvine integrations. Ask about anything else.
- Best for a manager who wants one vendor to deliver, bill and support the whole package.
On the record
From the shared vendor database. Every fact carries its source and the date it was checked; anything not listed here is a question for the vendor.
- Category
- Resident Benefits Platforms, Pest Control Programs, Renters Insurance Programs, HVAC Filter Delivery
- What it is · source · verified 2026-10-05
- Fully managed resident benefits package with seven selectable services (renters insurance master policy, credit building, filter delivery, on-demand pest control, resident rewards, move-in concierge, identity theft protection).
- Pricing model · source · verified 2026-09-02
- Resident-paid monthly package, $20–80/month, success-based billing to the manager
- PMS integrations · source · verified 2026-10-05
- AppFolio, Rentvine
- Property types and portfolio fit
- Single-Family Rental, Small Multifamily
- Also known as
- FilterEasy, 2nd Nature, RBP by Second Nature, Second Nature Air Filter Delivery, MagicFilters
- Website
- https://www.secondnature.com/
Second Nature sells a fully managed resident benefits package. The resident pays for it monthly, and Second Nature delivers, bills and supports it.
The company started as FilterEasy. Forum threads still call it “2nd Nature” or “RBP by Second Nature.” This profile covers what the record says, who it fits, what to ask in the demo, and where it stands in the resident benefits platforms category.
What the package includes
Its pricing page lists seven services a manager can choose from:
- a renters insurance master policy
- credit building
- filter delivery
- on-demand pest control
- resident rewards
- a move-in concierge
- identity theft protection
Who it fits
The record tags Second Nature for single-family rental and small multifamily. That matches where its name comes up: it is the vendor a manager with 200 to 2,000 scattered houses hears about at an association meeting.
The package targets two problems that portfolio has. Residents don’t change HVAC filters, and they let renters insurance lapse. The buyer is a manager who wants one vendor for the whole package and is comfortable with the vendor setting the resident price.
It fits less well in three cases:
- You want to build your own bundle and set the markup. Look at Beagle or individual components.
- You run institutional multifamily on Yardi, RealPage or Entrata and want a resident app and rewards, not filters and a master policy. Look at Zego or Paylode.
- You’ve decided the package must be opt-in. Look at Latchel, which built its package that way.
Pricing
Per Second Nature’s own pricing page, residents pay $20 to $80 a month for the package, and the manager is billed on success. The range is wide because the package is configurable.
The record does not show three things, so ask for all of them:
- the manager’s share per unit
- the minimum portfolio size
- the contract term
One manager on the BiggerPockets thread most buyers read reports about $9 of profit per unit per month at 400 doors. Treat that as one manager’s number, and get your own from the vendor in writing.
Integrations
The record lists AppFolio and Rentvine, the two integrations Second Nature’s pricing page links to. AppFolio announced the partnership in April 2025.
If you run anything else, ask whether a connection exists. Then ask whether it is a live two-way integration or a report upload. The AppFolio integrations page lists the other vendors in this stack that connect to the same PMS.
Before paying for the master policy, ask what your PMS already sells for renters insurance. That may change the package price.
Questions to ask before you sign
Buyer threads and the legal record for this category point to the same short list:
- Is the package mandatory? If so, how is it added to existing leases, and how at renewal?
- What is the master policy? Is it renters insurance in the resident’s name, or a liability-only policy held by the manager? How is it labeled on the lease and the resident’s statement?
- Is credit reporting positive-only or full-spectrum? Can a resident decline it?
- Who supplies the rewards? Piñata sells rewards as a component inside other vendors’ packages, so ask whether that is the case here.
- How does billing post in AppFolio without touching the owner ledger?
- What happens if residents opt out in a state that now requires the option? Ask about the resident price and your share.
The labeling in question 2 matters. A March 2026 class action in D.C. over a package master policy labeled as renter’s insurance turns on exactly that point, so get the answer in the contract language.
Alternatives
The alternatives to Second Nature page walks through the rest of the category. Buyers most often run two comparisons:
- The Second Nature and Beagle head-to-head: managed versus assembled.
- Second Nature and Latchel compared: mandatory versus opt-in.
For a filter-only alternative, see FilterTime, or Second Nature set against FilterTime on one page. Pest Share against Second Nature covers pest control.
AI visibility
Second Nature’s Index row has this edition’s mention rate, rank and the prompts behind them. The Index summary below updates every edition.
The prompt library includes an alternatives prompt that names Second Nature. The category guide explains how the Index treats a vendor named in the prompt itself.
Second Nature and the vendors competing for the same answer can read what AI visibility means for a proptech company.
Live from the Index, October 2026
Second Nature was named in 83% of runs across 2 engines that answered, rank 1 in RBPs . The prompts, sources and movement: Second Nature's RBPs row.
Second Nature was named in 4% of runs across 2 engines that answered, rank 27 in utility management . The prompts, sources and movement: Second Nature's utility management row.
Second Nature was named in 30% of runs across 2 engines that answered, rank 3 in pest control programs . The prompts, sources and movement: Second Nature's pest control programs row.
Second Nature was named in 37% of runs across 2 engines that answered, rank 3 in renters insurance programs . The prompts, sources and movement: Second Nature's renters insurance programs row.
Second Nature was named in 4% of runs across 2 engines that answered, rank 18 in rent payment platforms . The prompts, sources and movement: Second Nature's rent payment platforms row.
Second Nature was named in 82% of runs across 2 engines that answered, rank 2 in filter delivery programs . The prompts, sources and movement: Second Nature's filter delivery programs row.
Is this your company?
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